Mars Wrigley has removed Bounty from its tubs of Celebrations after 39 percent of consumers claimed they wanted it gone.
UK chocolate manufacturer Mars Wrigley has removed Bounty bars from select tubs of Celebrations in a trial.
The decision was made following a survey which consulted 2,000 people between the ages of 16 and 65 about whether the coconut flavoured chocolate should be removed from the infamous chocolate tubs.
The results of the survey revealed that 39 percent of respondents want the chocolate “banished”.
“Christmas is the time for giving but it seems this year, the British public are keen for us to take away Bounty,” said Emily Owen, Mars Wrigley’s Head of Celebrations Festive Cheer.
“Off the back of public demand, we’re trialling taking them out of the tub altogether. You don’t know what you’ve got until it’s gone! And to those loyal and secret Bounty lovers out there, there’s still a chance they’ll make a return after the trial.’
“No Bounty” Celebration tubs will be trailed across 40 Tesco Christmas Market locations in the run up to the festive season. For a limited time from 8 November, consumers will be able to exchange tubs bought in-store that day with the new coconut chocolate-free tub.
This year’s Bounty-less tubs follow the brand’s ‘Bounty Return Scheme’ in 2021, which encouraged Bounty haters to return their unwanted chocolates and swap them for more-loved Maltesers after the Christmas period.
However, consumers can still expect to receive the same quantity of chocolate in the trial tubs, with other familiar Celebrations chocolates replacing the controversial Bounty. The chocolates that can still be found in the tubs include Mars, Snickers, Milkyway, Galaxy and Maltesers.
In response to the survey, 18 percent of Brits admitted that they would feel irritated if they opened a tub of Celebrations to find that there were only Bounty’s left. Fifty-eight percent of respondents even said that this would lead to a family argument.
Coconut flavoured chocolate didn’t appear to be popular amongst Brits in general as 28 percent believed that coconut does not belong in chocolate at all.
With the festive season and family gatherings fast approaching, 42 percent of those polled admitted that they have rowed with friends and family over taste in chocolate. A further 18 percent also claimed that they would avoid romantic involvement with someone who’s tastes differed from their own.
That being said, all is not lost for Bounty as 18 percent of Brits stated that it was their favourite chocolate in the tub. However, 20 percent admitted that they keep their love of the coconut flavoured chocolate to themselves. Proving to be more popular with a mature palette, 38 percent of over 55’s chose Bounty as their favourite chocolate.
Tubs of Celebrations at other UK stores will still contain the coconut-flavoured chocolate though no one knows whether this will still be the case next year.
FAQs
Mars Wrigley has today announced that Bounty's will be removed from an exclusive run of Celebrations tubs this Christmas. New research released today reveals that the smooth coconut filled chocolates are a national cause of division, with 39% of Brits wanting to banish them from Celebrations tubs altogether.
Are Celebrations getting rid of Bounty? ›
Mars Wrigley has today announced that Bounty's will be removed from an exclusive run of Celebrations tubs this Christmas. New research released today reveals that the smooth coconut filled chocolates are a national cause of division, with 39% of Brits wanting to banish them from Celebrations tubs altogether.
Why did Bounty get removed? ›
Why has bounty been removed from Celebrations chocolates? Mars Wrigley said its own research of 2,000 Britons aged between 18 and 65 suggested that 18 per cent would feel irritated to find only Bounty bars were left in the tub, while 58 per cent believed it would lead to a family argument.
Why are Bounty bars being discontinued? ›
On 3 November 2022, it was announced that Bounty bars would be removed from some Celebrations tubs in the United Kingdom after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, in the weeks before Christmas.
What was removed from Celebrations? ›
In the United States version, Milky Way and Galaxy were replaced with the American versions, and Maltesers Teasers is not a part of the selection. On 3 November 2022 it was announced that Bounty bars would be removed from some labeled tubs in the UK after the manufacturers found that 40% of people hated them.
What chocolate is replacing Bounty? ›
However, consumers can still expect to receive the same quantity of chocolate in the trial tubs, with other familiar Celebrations chocolates replacing the controversial Bounty. The chocolates that can still be found in the tubs include Mars, Snickers, Milkyway, Galaxy and Maltesers.
What is the Bounty chocolate controversy? ›
Bounty bars were controversially removed from the Celebrations tub in a pre-Christmas trial last year after 39 per cent of consumers wanted the coconut-flavoured treats banished for good. The debate, which is due to take place on Monday, will be hosted by presenter and DJ Chris Stark, a self-described 'Bounty lover'.
Why are Mars removing Bounty bars? ›
Last year it introduced a return scheme for unwanted Bounties, for example. But this year, the chocolate giant has gone one step further, removing the treats completely from a run of limited-edition Celebrations tubs. Mars said the move was based on research that found 40% of people hate the coconut-flavoured bar.
How healthy is a bounty bar? ›
Unfortunately, they are not very healthy - quite the opposite: they are packed with refined sugar and processed ingredients. Thanks to this recipe, you'll make your own version of your favourite treat, but without any bad ingredients.
Do Bounty bars expire? ›
Chocolate bars are best eaten as fresh as possible, but they can still be considered edible a few months after the best before date printed on the packaging.
Bounty is a chocolate bar manufactured by Mars, Incorporated and sold Internationally.
What is the least popular celebration chocolate? ›
Promoted Stories. The study made the shocking discovery that the Bounty might not be the nation's least favourite chocolate. Instead, the Milky Way, which received fewer than 8,000 searches over the past five Christmases, came out bottom.
Can you still get Bounty bars? ›
A Mars Wrigley UK spokesperson told The Sun: "It's true, we have temporarily had to delist Bounty Dark for operational reasons and we're working hard to bring the product back when we can. "However, in the meantime, Bounty fans can rest assured that their favourite coconut treat - our classic Bounty is here to stay."
Did fortnite remove bounty boards? ›
Chapter 4: Season 3
Update v25. 00: Replaced Bounty Boards with Job Boards.
Does your Bounty ever go away? ›
Once you've paid, the bounty will be off your head. At the moment it seems that paying is the only way to get a bounty removed.
Is Bounty still made? ›
A Mars Wrigley UK Spokesperson said: “It's true, we have temporarily had to delist Bounty Dark for operational reasons and we're working hard to bring the product back when we can. “However, in the meantime, Bounty fans can rest assured that their favourite coconut treat; our classic Milk Bounty is here to stay.”
Is being a bounty hunter still a thing? ›
In short, yes, the art of Bounty Hunting is alive and well in the United States. In fact, according to BountyHunterEdu.org, in the event that a defendant who is out on bail fails to appear in court as scheduled, the bail bondsman is responsible to pay back the court the cash bond that was promised.
