Skechers USA Inc Peers & Key Competitors (2024)

FAQs

Who are Skechers USA competitors? ›

Skechers maintains a diverse brand lineup, spanning fashion, athletic, non-athletic and work footwear, all at attractive prices. This strategy facilitates product innovation, without diluting existing brands, and broadens the customer base.

The Skechers shoes collection online includes – BOBS, Cali, D'Lites, Foamies, Go Golf, Go Run, Go Walk, Goldcrown, Mark Nason and Our Planet Matters.

Skechers' unique selling proposition lies in its dedication to product innovation, emphasizing design, comfort technology, and performance.

It designs, develops, and markets a wide range of footwear products for men, women, and children. The company markets and sells its products through department and specialty stores, company-owned retail stores, athletic and independent retailers, e-commerce retailers and directly to consumers through retail stores.

In this way, they have managed to stand out more in comfort than in style. The target audience is made up of men, women, and children. However, it is women who most purchase the products of this brand. And about age, it ranges between 20 and 60 year-old people who like the gym and follow trends.

Skechers' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing. The Company offers two distinct footwear categories: a lifestyle division and performance footwear.

Skechers' key strengths include its substantial brand equity, diverse product range, innovation pipeline, global distribution, and consistent financial track record. Weaknesses to address are its high dependency on the footwear category, product safety concerns, and the need for more awareness in some markets.

Skechers's competitors and similar companies include Reebok, adidas, Nike and Cole Haan. Skechers USA is a company that designs, develops, and markets a diverse range of footwear, apparel, and accessories.

Vessi shoes make perfect alternatives to Sketchers Go Walk. This is because of their special knit made with tiny nanoholes in the membrane layer which allows heat and sweat to pass through while preventing large molecules (like water) from entering your Vessis.

What is Skechers best known for? ›

Skechers designs, develops and markets a range of lifestyle and performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity line Bobs, Mark Nason, Skechers Work, Go Walk, Go Run, and Go Golf.

In total, 37% of U.S. sneakers owners say they like Skechers.

Skechers's competitors and similar companies include Reebok, adidas, Nike and Cole Haan. Skechers USA is a company that designs, develops, and markets a diverse range of footwear, apparel, and accessories. Reebok is an athletic footwear and apparel company.

Nike is the most popular sneaker brand in the United States, followed by Adidas and New Balance. To no one's surprise Nike is the leading sneaker brand in all our measured brand KPIs. It is rivaled only by Adidas in brand awareness, while New Balance and Skechers jointly rank third in brand ownership share.

Shoe sizes in Skechers vs.

Because of that, Skechers is consistent with the other brands that follow the same principle. That includes New Balance, Saucony, ASICS, Brooks, etc. However, there can be 0.5 to 1 US size discrepancies with Nike and Adidas, as their sizing schemes differ.