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Identify your criteria
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Generate and list alternatives
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Evaluate alternatives using a matrix
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Consider the risks and uncertainties
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Review your assumptions and biases
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Test and refine your decision
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Here’s what else to consider
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Making a decision can be challenging, especially when you have multiple alternatives to choose from. How can you evaluate your options and choose the best one for your situation? In this article, you will learn some analytical skills that can help you compare and contrast different alternatives, and avoid common pitfalls that can cloud your judgment.
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- Jeff Lamb Cartoonist with Investment Industry Experience
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1 Identify your criteria
The first step to evaluate alternatives is to identify your criteria for making a decision. Criteria are the standards or factors that you use to compare and contrast different options. They can be based on your goals, values, preferences, or requirements. For example, if you are deciding which laptop to buy, your criteria might include price, performance, battery life, design, and warranty. You should list your criteria and prioritize them according to their importance. You can also assign weights or scores to each criterion to reflect how much they matter to you.
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2 Generate and list alternatives
The next step is to generate and list all the possible alternatives that meet your criteria. You can use various techniques to brainstorm and research different options, such as asking others for suggestions, searching online, or using creativity tools. For example, if you are deciding which career path to pursue, you can explore different fields, roles, and industries that interest you and match your skills and values. You should list as many alternatives as possible, without filtering or judging them at this stage.
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3 Evaluate alternatives using a matrix
The third step is to evaluate each alternative using a matrix that compares them against your criteria. A matrix is a table that shows how well each option meets each criterion, using ratings, scores, or symbols. For example, you can use a scale of 1 to 5, where 1 means very poor and 5 means very good, to rate each alternative on each criterion. You can also multiply the ratings by the weights or scores of the criteria to get a total score for each alternative. A matrix can help you visualize and quantify the pros and cons of each option, and rank them according to their overall suitability.
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Many times a capital budgeting analysis is in accord. And what about a plan to abandon if it doesn’t go well? Way too much to cover in an article or two.
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4 Consider the risks and uncertainties
The fourth step is to consider the risks and uncertainties associated with each alternative. Risks are the potential negative outcomes or consequences that can arise from choosing an option. Uncertainties are the unknown or unpredictable factors that can affect the outcome of a decision. For example, if you are deciding whether to invest in a new business venture, you should consider the risks of losing money, facing competition, or encountering legal issues, as well as the uncertainties of market demand, customer feedback, or regulatory changes. You should assess the likelihood and impact of each risk and uncertainty, and how you can mitigate or cope with them.
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5 Review your assumptions and biases
The fifth step is to review your assumptions and biases that can influence your evaluation of alternatives. Assumptions are the beliefs or expectations that you have about a situation, based on your previous knowledge or experience. Biases are the tendencies or preferences that you have for or against certain options, based on your emotions, intuition, or stereotypes. For example, if you are deciding which candidate to hire for a job, you might assume that someone with a higher degree is more qualified, or have a bias for someone who shares your background or values. You should challenge your assumptions and biases, and seek evidence or feedback to validate or correct them.
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6 Test and refine your decision
The final step is to test and refine your decision before implementing it. Testing means trying out your decision in a small or simulated way, to see how it works in practice and what results it produces. Refining means making adjustments or improvements to your decision, based on the feedback or data that you get from testing. For example, if you are deciding which software to use for a project, you can test it by using a trial version or a demo, and refine it by customizing the settings or features to suit your needs. Testing and refining can help you verify and optimize your decision, and avoid costly or irreversible mistakes.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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