Women Activewear Market - Size, Brands, Trends Analysis & Industry Forecast (2024)

The report covers Global Sports Wear For Women Market and is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Women Activewear Market Analysis

The women's activewear market is projected to witness a CAGR of 5.72% over the next five years.

The women's activewear market is growing at a significant growth rate due to the rising awareness among younger female adults, who are becoming more health-conscious and seeking out fitness and wellness activities such as gymming, sports, and yoga. Additionally, women's only gyms are gaining popularity across the world, with more women showing interest in physical activities. Several female-only fitness studios are sprouting across the world, intending to deliver effective exercises and dietary regimens to women of various ages and fitness levels in one location. This has increased women's participation in athleisure activities and gyms, thus driving the sales of women's activewear market. For instance, according to Clearinghouse, in the 2022 financial year, it was estimated that around 4.4 million women in Australia participated in fitness or gym activities. The number of females participating in fitness or gym activities outnumbered males participating in fitness or gym activities in the country, which was estimated to be around 3,590.5. Such trends and factors are expected to boost the sales of women's activewear products during the forecast period.

Also, technological improvements to synthetic fiber that have made products like spandex more flexible, durable, and washable than natural materials, celebrity collaborations with direct-to-consumer (D2C) and designer activewear brands, and the gradual blurring of lines between work attire and workout attire continue to propel this industry forward.

However, the presence of counterfeits is a cause for quality and safety issues, a constant battle for brands and consumers alike. For instance, a December 2021 report published by the EU's intellectual property office (EUIPO) also points to the trend. The value of counterfeits from Turkey tripled from 2019 to 2020, reaching nearly EUR 134 million. Such issues are leading to declining sales of the key activewear market players, negatively affecting market share.

Women Activewear Market Trends

This section covers the major market trends shaping the Women Active Wear Market according to our research experts:

Growing Influence of Athleisure and Healthy Lifestyle Trends

Asia-Pacific is the Fastest Growing Market

Women Activewear Industry Overview

The women's activewear market is highly fragmented and consists of regional and international competitors. It is dominated by players like Nike Inc., Adidas AG, Under Armour, and The Columbia Sports Company, among others. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, on expanding their revenue and market base. Companies compete based on different factors, including product offerings, material, design, size, and marketing activities, to gain competitive advantages in the studied market.

Women Activewear Market Leaders

1. VIE ACTIVE

2. Adidas AG

3. Mizuno USA

4. NIKE, Inc.

5. Under Armour, Inc

*Disclaimer: Major Players sorted in no particular order

Women Activewear Market Report - Table of Contents

1. 1. INTRODUCTION

   1. 1.1 Study Assumptions and Market Definition

   2. 1.2 Scope of the Study

2. 2. RESEARCH METHODOLOGY

3. 3. EXECUTIVE SUMMARY

4. 4. MARKET DYNAMICS

   1. 4.1 Market Drivers

   2. 4.2 Market Restraints

   3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

5. 5. MARKET SEGMENTATION

   1. 5.1 By Product Type

      1. 5.1.1 Tops & T-Shirts

      2. 5.1.2 Sweatpants & Yoga Pants

      3. 5.1.3 Skirts & Skorts

      4. 5.1.4 Tracksuits

      5. 5.1.5 Sweatshirts/Jacket

      6. 5.1.6 Others

   2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

   3. 5.3 By Geography

      1. 5.3.1 North America

         1. 5.3.1.1 United States

         2. 5.3.1.2 Canada

         3. 5.3.1.3 Mexico

         4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

         1. 5.3.2.1 Spain

         2. 5.3.2.2 United Kingdom

         3. 5.3.2.3 Germany

         4. 5.3.2.4 France

         5. 5.3.2.5 Italy

         6. 5.3.2.6 Russia

         7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

         1. 5.3.3.1 China

         2. 5.3.3.2 Japan

         3. 5.3.3.3 India

         4. 5.3.3.4 Australia

         5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

         1. 5.3.4.1 Brazil

         2. 5.3.4.2 Argentina

         3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

         1. 5.3.5.1 South Africa

         2. 5.3.5.2 Saudi Arabia

         3. 5.3.5.3 Rest of Middle East and Africa

6. 6. COMPETITIVE LANDSCAPE

   1. 6.1 Most Adopted Strategies

   2. 6.2 Market Share Analysis

   3. 6.3 Company Profiles

      1. 6.3.1 Adidas AG

      2. 6.3.2 Mizuno USA

      3. 6.3.3 NIKE, Inc.

      4. 6.3.4 Decathlon

      5. 6.3.5 Gap Inc

      6. 6.3.6 Amante

      7. 6.3.7 The Columbia Sportswear Company

      8. 6.3.8 Under Armour, Inc

      9. 6.3.9 PUMA SE

      10. 6.3.10 VIE ACTIVE

      11. 6.3.11 Jockey

   4. *List Not Exhaustive

7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

Women Activewear Industry Segmentation

Activewear is utility clothing for athletes engaged in sports and fitness activities. It helps enhance the performance of athletes, owing to its various advantages, such as enhanced grip, wicking function, and bi-stretchable characteristics.

The Women's Active Wear Market is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for the market in value (USD million) for all the above segments.

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Women Active Wear Industry Report

Statistics for the 2024 Women Active Wear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Women Active Wear analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

• Women Active Wear Market Size
• Women Active Wear Market Share
• Women Active Wear Market Trends
• Women Active Wear Companies

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